THE PLAYBOOK

Dealership tactics,
decoded.

I went down the rabbit hole on how car dealerships operate. Here are my notes so you can walk in prepared, not played.

The Payment Stretch: How Dealerships Hide the Real Cost of Your Car
They drop your monthly payment by stretching the loan to 84 months. Feels like a win. It's not — and here's the math that proves it.
The Switcheroo: How Dealerships Take Back the Discount You Just Negotiated
You negotiated the price down. Then you lost it in the trade-in, the financing rate, or the F&I office. Here's how it happens and how to stop it.
The Four-Square: The Worksheet Designed to Confuse You
Four variables, one worksheet, infinite ways to move money around while keeping you focused on the wrong number. Here's how to refuse to play.
The Anchor Drop: Why MSRP Is Not a Starting Point
MSRP is a suggestion, not a floor. Dealers use it to make every discount feel like a win — even when you're still above market. Here's how to set your own anchor.
The Lo-Ball: When the Price They Quoted Isn't the Price You Get
A suspiciously low price got you in the door. Now the story is changing. Here's what's happening and how to protect yourself before you make the trip.
The Trim Bait: Advertised at Base, Sold at Top
The base trim got you in the door. Now it's "unavailable" and they're steering you toward something with more features — and more margin.
The Dealer Markup Shrug: When "Market Adjustment" Is Just Made-Up Margin
A printed sheet, a shrug, and a fee framed as non-negotiable. It isn't. Here's what market adjustments actually are and how to push back.
The F&I Ambush: Why the Back Office Is Where Deals Go Wrong
You survived the lot and negotiated a good price. Then you walked into the finance office. Here's what's waiting — and how to walk out with only what you need.

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